Sandcastle Toys, a new toy store in two locations in Santa Cruz County (Capitola and Soquel), specializing in Montessori and Waldorf-style toys that inspire creativity and learning. The logo design aimed to capture the store's whimsical style while embracing simplicity and clarity. Drawing inspiration from the spirit of play and the iconic beaches of Santa Cruz, the logo reflects the joy and imagination of childhood while honoring the coastal charm of the store’s location.